Photography
Ash Zen Fire Pit Photoshoot
Shot to showcase the texture and Ash color of the Zen fire pit, this campaign aimed to help drive inventory movement. Images were used for ads, social, and digital assets. I directed, photographed, and edited the shoot, and also styled the set to bring out the product’s visual appeal.
ReForm Fire Pit Photoshoot
Created for the ReForm launch campaign (March 2025), these images were used across organic social, paid ads, email marketing, and product PDPs. I led direction, editing, and styled the shoot to align with the campaign’s visual strategy.
100K Ideas Headshots
I have had the privilege of taking some of the headshots for new 100K Ideas staff in the recent months, as well as some stock imagery. All photos were taken and edited by me.
"Heading Out"
This project was centered around the idea of wonder or the unknown. The story of these shots are of a woman who is starting her journey through life. Taking a leap of faith and “heading out” without a plan, but with wonder guiding her way. All images were styled, shot, and edited by me. I stylized them with a more of a vintage feel as I felt this storyline was a very common trope in old films.
"Support and Criticism"
For this project I wanted to depict the roles we play in our own lives and really depict the idea of self love versus self hate. The model is seen berating herself but also consoling herself, showing how we can be both our biggest critic and our strongest supporter. Images were set in a more personal setting and styling to fully capture the intimacy of self reflection and critique.