Design
FlameCraft Tri-Fold and Event Swag for International Builders Show
This tri-fold was designed to spotlight the full FlameCraft product line and generate excitement at the International Builders’ Show. I handled the design and production of this piece, along with our IBS catalog, Pro Network tri-fold, and branded merchandise including stickers, pencils, and measuring tapes. items such as stickers, pencils, and measuring tapes.
Woodland Direct Welcome Series
This series was a refresh of an original welcome campaign. I was tasked to make the series more reflective of the current branding as well as have a very editorial and stylized feel. I was given a lot of creative freedom with this project, only collaborating with our content manager for content. I have included a PDF version of the emails for better viewing experience.
Mooshroom Clothing Brand Guideline
This is an independent project done for my personal brand Mooshroom. Mooshroom is a sustainable clothing brand based around being both affordable and adorable! I created a personal guideline including basic elements for the brand such as logo, color palette, mock-up’s, etc. I included imagery both to show my inspirations as well as my final product. To view the full guide, click the button below.
Victoria & Benjamin Aguire: Wedding Signage
One of my best friends gave me the special opportunity to design the signage for her wedding! I was given a color scheme, fonts, and theme to go with but had free reign for overall design. This project was extremely rewarding as it really taught me how to marry my personal style with the desires of my client, especially when given so much free will with concept and design.
100K Ideas Logos and Graphics
These logo designs and graphics were created to be used for different programs and projects through 100K Ideas. All logos incorporate the primary 100K Ideas logo and uses their standard font, Neutra Display. The graphics were created for the Get Involved page and use 100K Ideas branding colors and standards.
React Media Branding
With the given criteria from the client in relation to what they were looking for, I was able to produce this guideline as possible branding for their business. The client was looking for branding that depicted their company as friendly, welcoming, well-researched, and accurate. They also asked that variations of yellows, white, and blacks be incorporated into the branding as well. With this in mind, I created a logo and color palette that I felt best reflected the given criteria. I also created a mock-up slide that could be used for the brand.
ABC Book: In The Home
This project’s theme was creating a ABC around a particular theme of curated imagery resembling the alphabet. The theme I decided on was items around the home. I would find items within my home that looked like letters, and then create a design that depicted the letter “hiding” within the home, just as the letters hide in plain sight in the original photos. Linked below is the entire PDF booklet.
Alcona Canoe Rental Brochure Redesign
I had the pleasure of re-designing a brochure for Alcona Canoe Rental in Glennie, MI. I incorporated their updated logo, colors, and overall branding into the new design, and created a more clean and clear layout to help make the content easier to read and understand. Imagery from the the river was also included to make it more personal and connected.
Vaccine Education Program: Resource Guide
For this amazing project I was able to collaborate with a team of designers to create a resource guide for the Flint community in relation to vaccine education. Together we created a zine layout and included hand selected icons and personally captured imagery from the community. We also worked along community representatives, pharmacy students, and public health students to create a project plan and gather information.